1. Booking Sources for Desert Safari Dubai:
- Travel Agencies:
Approximately 40% of Indian tourists booked their desert safaris through travel agencies. This method was popular due to the convenience and value-packed offers provided by these agencies. - Online Booking Platforms:
About 35% of bookings were made via online platforms like Viator, GetYourGuide, and TripAdvisor. Most travelers explored reviews, compared packages, and found deals before finalizing their bookings. - Direct Bookings:
Around 20% of customers chose to book directly through the safari company’s website or by phone after researching their options online. - Hotel Concierge Services:
The remaining 5% of bookings were made through hotel concierge services in Dubai, where guests relied on hotel recommendations to choose their desert safari experience.
2. Popular Packages Chosen by Indian Tourists:
- Evening Desert Safari:
This package was by far the most popular, selected by 60% of Indian tourists. Families and groups favored this option for its perfect mix of adventure, entertainment, and cultural experiences. - Overnight Desert Safari:
Approximately 20% opted for the overnight safari, which included evening activities, an overnight stay in a Bedouin-style camp, stargazing, and breakfast. This option was especially appealing to couples and adventure lovers. - Morning Desert Safari:
This was the preferred choice for those seeking a shorter experience or with plans for the evening. It offered a taste of the desert without consuming the whole day. - Private Desert Safari:
About 10% of Indian tourists selected the private desert safari for a more personalized experience. This package allowed for tailored activities, private vehicles, and customized dining options, offering exclusivity and comfort.
3. Package Preferences and Popular Add-ons:
- Vegetarian Meals:
Given the dietary preferences of many Indian travelers, vegetarian meal options were frequently requested and thoughtfully included in nearly all packages. - Quad Biking & Dune Buggy Rides:
Adventure enthusiasts often added quad biking and dune buggy rides to their safari experience for an extra thrill. - Private Transfers:
Families and larger groups frequently opted for private transfers to ensure greater comfort and convenience during their desert adventure.
Conclusion:
Indian travelers booking Desert Safari Dubai in 2024 showcased diverse preferences, with a strong inclination toward evening and overnight safari packages. The demand for adventure, cultural experiences, and tailored services—such as vegetarian meals and group-friendly options—was prominent. Offering customizable packages with exciting add-ons and special features can help cater even more effectively to this growing market segment.
